Strategic Product Planning

We partner with new product planning groups, entrepreneurs, and investors to evaluate opportunities and develop strategies that align with core corporate goals. Our service offerings span the early phases of product development and include market insights, reimbursement strategy, and pricing strategy. We firmly believe that strategy should be actionable and we work closely with our division counterparts to ensure that strategy translates into successful execution.

What we deliver.

Market Intelligence and Insights

  • Market Landscaping and Horizon Scanning
  • Clinical and Economic Literature Reviews
  • Unmet Need and Value Analysis Research
  • Indication Planning
  • Patient Flow Research
  • Market Sizing and Segmentation
  • Sales Forecasting
  • Portfolio Planning and Acquisition Due Diligence

Reimbursement Strategy Planning

  • Landscaping and Reimbursement Pathway Analysis
  • Product Positioning Strategy
  • Evidence Development and Portfolio Planning
  • Payer Market Research
  • Tactical Planning and Road Mapping
  • Financial/ROI Modeling

Pricing Strategy

  • Competitive Landscaping and Benchmarking
  • Market Research with Payers, Hospital Administrators, and Physicians
  • Penetration Ramp and Revenue Modeling

Request a Consultation