Accurate information is the foundation of strategic product planning. Which is why Quorum offers market intelligence that is both relevant and timely. We pose questions to key opinion leaders across different medical specialties. We identify the number of patients with a disease, how often they are treated for their condition and the total cost of care. We consult with medical and pharmacy directors to understand what’s on their radar screens and how they would react to your new product.

Quorum’s intelligence is also networked across our other core competencies. We value health economics and clinical outcomes. We understand how products are priced and the influence of prices on product penetration. And we believe product success is often attributed to coverage, coding and reimbursement policies established by third-party payers.

To provide our clients with market intelligence, Quorum offers the following services:

  • Interviewing physicians and payers. You need to know how physicians currently manage patients and the role of primary care versus specialists in delivering care. You need to know what medical and pharmacy directors care about in order to expand or restrict access to a new technology. Quorum designs and executes primary market research surveys with KOLs and community physicians. Quorum maintains relationships with Medicare officials, private insurance medical and pharmacy directors and pharmacy benefit managers to solicit input and provide feedback on our clients’ technologies.
  • Analyzing payer claims data. You need to understand how patients are currently treated and how many undergo certain procedures. You need to know what providers charge, how much providers are getting reimbursed and provider margins. You need to know the direct cost of treating patients to get a better handle on the value of your technology. Quorum maintains dozens of claims databases across different settings of care, provider types and third-party payers. We also have longitudinal patient-level data to evaluate how treatment patterns and costs may change over a number of years.
  • Reviewing payer policies. You need to determine the impact of Medicare and private payer policies on patient management. You need to evaluate whether these policies represent barriers or opportunities to emerging technologies. Quorum identifies payer policies, evaluates their impact on patient care and translates policy jargon so you can understand the true business impact.